![]() ![]() The 4Ps of Marketing Mix are -.Ĭonsumers often call the marketing mix the offering. ![]() ![]() AirAsia launches two new dishes onboard- Dadas grilled chicken with sticky rice and Chicken Lasagne. Marketing is an ongoing process of planning and executing the marketing mix Product Price Place Promotion often referred to as the 4 Ps Personal selling advertising making products available in stores. Since then this terminology has become a common knowledge in the business. So by proving and maintaining the safety of AirAsia aircraft continuously AirAsia is maintaining its long-term success. MARKETING MIX 4Ps AirAsias famous flight attendant 35. Marketing mix To achieve the marketing objective the company must have strategy that included the marketing mix Aim to satisfy the consumers needs and companies objective. The Marketing mix refers to the set of actions and tactics which a company uses to promote its brand.ĪirAsia is introduced as Asias first low-fare no-frills airline in 2002 according to its tagline now everyone can fly this positioning required charging a low price. AirAsia adopt anchor pricing that creates a base of price for every flight to keep its price low. Borden published his 1964 article titled The Concept of the Marketing Mix. MARKETING MIX 4Ps Other sale promotions 36.Ĭomplete Airasia Case Study Marketing Strategy Iide A Marketing mix mainly focuses on the 4ps of an organization which are Product Place Price and Promotion. Example AirAsia recently introduce Snack Attack a range of delicious snacks and drinks available on board at very affordable prices and prepared exclusively for AirAsias guests. ![]()
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